How to Teach Yoga in the Corporate Marketplace, Part 2

By Dr. Paul Jerard, E-RYT 500

The previously mentioned benefits of Yoga, for companies, are just the “tip of the iceberg,” when you consider that Yoga also teaches gradual lifestyle changes, exercise as a regular component of life, a moderate diet, anger management, and stress reducing techniques.

For most Yoga teachers, bragging does not come easy. Yet, the public cannot see the obvious benefits of Yoga, unless you point them out. When you decided to become a Yoga teacher, you also decided to educate the public about Yoga.

When Yoga instructors mention these points in their marketing materials, this becomes an offer that defines Yoga’s many benefits, instead of supposing that a corporate decision maker knows what Yoga is. When it comes down to it, you should be able to explain the benefits of Yoga in a paragraph and have it etched into your memory.

This prepares you when you talk to the public about what you do. To state: “I teach Yoga classes,” is not enough of an explanation - if the person you talk to has a mental picture of Yoga as just a bunch of pretzel poses, displayed by show-offs.

Your letters, to local companies, should be as long as needed, but you should also mention the benefits of having a corporate Yoga program in the first paragraph or two. The decision maker, who reads your letter, will see the benefits, or not, but if you have captured his or her interest, he or she will continue to read.

You could refer potential companies to your Yoga website, as well. However, if you have captured a prospective decision maker’s attention, you had better fully explain the benefits of a Corporate Yoga program, while you have captured his or her attention.

I can already hear the complaints, “I wanted to become a Yoga teacher, not a copywriter.” If you can talk, you can write. After you write, have your copy proof read, a few times, by someone who is good at it. If you really need a copywriter, feel free to contact me, but please understand that quality copywriting is not cheap.

Let’s get back to the types of injuries Yoga workshops can prevent. For office workers, Yoga can help stretch out connective tissues in the wrists, hands, fingers, elbows, shoulders, neck, and back.

All of these areas can stiffen up through repetitive motion. Add to this fact, that all of an office worker’s muscle groups can become very tense and create backaches, headaches, anxiety, hyper tension, and many more ailments.

Manufacturing companies, with workers who assemble products, also see a multitude of injuries - from industrial accidents to repetitive motion injuries - specific to the job. Yoga instructors can teach how to shift weight properly without injury. Developing awareness, or “living in the moment,” can also help reduce accidents.

The fact is, Yoga training is totally beneficial to all workers, regardless of their specific duties. It is the responsibility of Yoga teachers to convey this message to the corporate decision makers and the public. Job opportunities for Yoga teachers are all around us, but we must act in order for the corporate world to react.

© Copyright 2006 – Paul Jerard / Aura Publications

To see find out more about yoga or to see our selection of affordable courses, including our online hatha yoga certification programs, please use the yoga resources on the right side of this page.

If you are a teacher, yoga studio manager, blogger, e-zine, or website publisher, and are in need of quality content, please feel free to use my blog entries (articles). Please be sure to reprint each article, as is. Namaste!

How to Teach Yoga in the Corporate Marketplace, Part 1

Dr. By Paul Jerard, E-RYT 500

Many instructors, and Yoga teacher training interns, are seeking methods for reaching into the corporate sector. After all, the corporate sector is almost as alluring as a government contract. Yet, there is a mystery surrounding how Yoga teachers should enter the corporate world. Below are some of the most effective ways to establish a strong business as a Corporate Yoga Teacher.

Yoga offers many health solutions to the masses, but for the corporate world, Yoga offers solutions for accident prevention, injury prevention, employee job performance, and cutting down on “sick time.” Some “forward thinking” companies have corporate fitness centers, group fitness classes, and Yoga classes.

However, Yoga instructors still have to explain what exactly they teach. For any teacher, this is a great chance to redefine the purpose of Yoga. This is an opportunity for Yoga instructors to explain how learning Yoga will fulfill the needs of responsible companies. By taking preventative action for their own employee’s sake, these companies will save money in worker’s compensation claims and improve their overall production.

It is unfortunate that greed and fear are the prime motivators involved in buying most products and services. Another prime motivator is the actual need for your product or service. As teachers, we offer the service of education for the purpose of prevention and complete health maintenance.

Corporate Yoga teachers are addressing something more powerful than fear and need - combined. That is the reality, and experience, of paying more, every year, for worker’s compensation claims. Real experience is more powerful than perceived fear. Yoga programs, for the corporate sector, offer very real solutions.

This is where the strength in a Corporate Yoga program shows. All companies, and especially the larger ones, know the harsh reality of paying for accidents or repetitive motion injuries. Most companies have also experienced a dip in production due to increased absenteeism. So, the “bottom line” is that Yoga training offers many solutions for companies, which want to take action.

What should Yoga teacher’s mention in their brochures, letters, post cards, faxes, Email, and flyers? If you are sending anything electronically, please make sure you have permission. With that said, Yoga training offers businesses solutions such as: Improved physical balance, flexibility, coordination, awareness, self-discipline, goal setting skills, and how to effectively use your body for leverage without causing injury. As a Yoga teacher, you could offer a short-term “Yoga workshop for injury prevention,” as an introductory program to “get your foot in the door.”

© Copyright 2006 – Paul Jerard / Aura Publications

To find out more about yoga or to see our selection of affordable courses, including our distance learning yoga teacher training intensive programs, please use the yoga resources and information on the right side of this page.

If you are a teacher, yoga studio manager, blogger, e-zine, or website publisher, and are in need of quality content, please feel free to use my blog entries (articles). Please be sure to reprint each article, as is. Namaste!